Case study · Education
Modelling ROI and sales funnel using Digital Marketing
A report that combines Digital Marketing and Financial Data to get the insight of the Marketing Department effort.
The situation
The Digital Marketing data were in parquet format and without FK to be related with Financial Data.
What we built
ETL from landing to gold modelling data and making possible the relations between the two different verticals to consume the target KPIs in Power BI.
Services involved
Next steps
Marketing attribution requires data integration.
If your marketing data lives across multiple platforms and you need to connect it to revenue, we can build the pipelines and models that make ROI tracking possible.