{"id":336,"date":"2026-08-25T06:27:50","date_gmt":"2026-08-25T06:27:50","guid":{"rendered":"https:\/\/tobolist.com\/?page_id=336"},"modified":"2026-08-30T19:37:42","modified_gmt":"2026-08-30T19:37:42","slug":"case-education","status":"publish","type":"page","link":"https:\/\/tobolist.com\/es\/case-education\/","title":{"rendered":"Educaci\u00f3n sobre Casos"},"content":{"rendered":"\n<div class=\"tb-next tb-page\">\n\n  <!-- ============================================================\n       BARRA DE MARCA\n       ============================================================ -->\n  <nav class=\"tb-nav\" aria-label=\"Main\">\n    <a class=\"tb-nav-brand\" href=\"\/\" aria-label=\"Tobolist - home\">\n      <svg viewBox=\"0 0 402 58\" role=\"img\" aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n      <path fill=\"currentColor\" d=\"M 203.97 1.55 C 204.73 3.77 205.5 5.96 206.26 8.13 C 207.02 10.3 207.76 12.55 208.47 14.88 C 208.06 14.98 207.68 15.11 207.32 15.26 C 207.02 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class=\"tb-eyebrow-2\">Case study \u00b7 Education<\/p>\n    <h1 class=\"tb-case-title\">Modelling ROI and sales funnel using Digital Marketing<\/h1>\n    <p class=\"tb-lede\">\n      A report that combines Digital Marketing and Financial Data to get the insight of the\n      Marketing Department effort.\n    <\/p>\n  <\/header>\n\n\n  <!-- ============================================================\n       THE SITUATION\n       ============================================================ -->\n  <section class=\"tb-sec tb-case-sec\">\n    <h2 class=\"tb-case-sec-h\">The situation<\/h2>\n    <p class=\"tb-case-sec-p\">\n      The Digital Marketing data were in parquet format and without FK to be related with\n      Financial Data.\n    <\/p>\n  <\/section>\n\n\n  <!-- ============================================================\n       WHAT WE BUILT\n       ============================================================ -->\n  <section class=\"tb-sec tb-case-sec\">\n    <h2 class=\"tb-case-sec-h\">What we built<\/h2>\n    <p class=\"tb-case-sec-p\">\n      ETL from landing to gold modelling data and making possible the relations between the two\n      different verticals to consume the target KPIs in Power BI.\n    <\/p>\n\n    <div class=\"tb-tech-tags\">\n      <span class=\"tb-tech-tag\">Databricks<\/span>\n      <span class=\"tb-tech-tag\">SEO Quality<\/span>\n      <span class=\"tb-tech-tag\">PowerBI<\/span>\n    <\/div>\n  <\/section>\n\n\n  <!-- ============================================================\n       SERVICES INVOLVED\n       ============================================================ -->\n  <section class=\"tb-sec tb-case-sec\">\n    <h2 class=\"tb-case-sec-h\">Services involved<\/h2>\n\n    <div class=\"tb-svc-cards\">\n      <a class=\"tb-svc-card\" href=\"\/services\/business-intelligence\/\">\n        <h3 class=\"tb-svc-card-h\">Business intelligence<\/h3>\n        <span class=\"tb-svc-card-arrow\">\u2192<\/span>\n      <\/a>\n\n      <a class=\"tb-svc-card\" href=\"\/services\/data-engineering\/\">\n        <h3 class=\"tb-svc-card-h\">Data engineering<\/h3>\n        <p class=\"tb-svc-card-p\">ETL pipelines for marketing attribution<\/p>\n        <span class=\"tb-svc-card-arrow\">\u2192<\/span>\n      <\/a>\n    <\/div>\n  <\/section>\n\n\n  <!-- ============================================================\n       CTA\n       ============================================================ -->\n  <section class=\"tb-scta\">\n    <div class=\"tb-scta-in\">\n      <div class=\"tb-scta-l\">\n        <p class=\"tb-eyebrow-2\">Next steps<\/p>\n        <h2 class=\"tb-scta-h\">Marketing attribution requires data integration.<\/h2>\n        <p class=\"tb-scta-d\">\n          If your marketing data lives across multiple platforms and you need to connect it to\n          revenue, we can build the pipelines and models that make ROI tracking possible.\n        <\/p>\n      <\/div>\n      <div class=\"tb-scta-r\">\n        <a class=\"tb-cta-btn\" href=\"\/contact\/\">\n          Start a conversation\n          <svg width=\"15\" height=\"11\" viewBox=\"0 0 15 11\" fill=\"none\" aria-hidden=\"true\">\n            <path d=\"M1 5.5h12M9 1l4 4.5L9 10\" stroke=\"#fff\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n          <\/svg>\n        <\/a>\n        <p class=\"tb-scta-alt\">\n          Or <a href=\"\/cases\/\">back to all cases<\/a>\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Organization\",\n      \"@id\": \"https:\/\/tobolist.com\/#organization\",\n      \"name\": \"Tobolist\",\n      \"url\": \"https:\/\/tobolist.com\/\"\n    },\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/tobolist.com\/case-education\/#case-study\",\n      \"url\": \"https:\/\/tobolist.com\/case-education\/\",\n      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The situation The Digital Marketing data were in parquet format and without FK to be related with Financial Data. What &#8230; <a title=\"Educaci\u00f3n sobre Casos\" class=\"read-more\" href=\"https:\/\/tobolist.com\/es\/case-education\/\" aria-label=\"Leer m\u00e1s sobre Case Education\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-336","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/pages\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":7,"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/pages\/336\/revisions"}],"predecessor-version":[{"id":442,"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/pages\/336\/revisions\/442"}],"wp:attachment":[{"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/media?parent=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}