{"id":419,"date":"2026-08-28T08:04:38","date_gmt":"2026-08-28T08:04:38","guid":{"rendered":"https:\/\/tobolist.com\/?page_id=419"},"modified":"2026-08-30T19:43:41","modified_gmt":"2026-08-30T19:43:41","slug":"contact","status":"publish","type":"page","link":"https:\/\/tobolist.com\/es\/contact\/","title":{"rendered":"Contacto"},"content":{"rendered":"\n<!-- =====================================================================\n     TOBOLIST \u00b7 FICHERO 32 \u00b7 P\u00c1GINA \/contact\/ \u00b7 BLOQUE HTML COMPLETO\n     =====================================================================\n     Pegar entero en un bloque \"HTML personalizado\" de la p\u00e1gina Contact.\n     Requiere el fichero 36-contact-legal.css al final del CSS adicional.\n\n     Ajustes obligatorios en el editor:\n       \u00b7 Rank Math \u2192 Schema \u2192 tipo: None   (este bloque trae su JSON-LD)\n       \u00b7 Opciones de p\u00e1gina \u2192 \"Hide Title\" activado (el bloque trae su H1)\n\n     ANTES DE PUBLICAR \u2014 orden obligatorio\n       1. Publicar las tres p\u00e1ginas legales (ficheros 33, 34 y 35).\n          Esta p\u00e1gina enlaza a \/politica-de-privacidad\/ desde el aviso\n          que acompa\u00f1a al formulario. Si ese enlace da 404, el\n          formulario NO cumple el RGPD aunque el texto est\u00e9 puesto.\n       2. Crear el formulario en el plugin (fichero 37, paso 3).\n       3. Pegar su shortcode donde est\u00e1 marcado m\u00e1s abajo.\n       4. 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Es coherente con\n       el compromiso \"We tell you what we don't know yet\" de \/about\/:\n       si pedimos honestidad al cliente, empezamos nosotros.\n       ============================================================ -->\n  <header class=\"tb-sec\">\n    <p class=\"tb-eyebrow-2\">Contact<\/p>\n    <h1 class=\"tb-ct-h1\">Send us the problem, <em>not the polished version<\/em>.<\/h1>\n    <p class=\"tb-lede tb-ct-lede\">\n      You don&#8217;t need a specification, a budget or a decision made. The spreadsheet everyone\n      patches by hand, the pipeline that fails at six in the morning, the report nobody\n      trusts \u2014 that&#8217;s enough to start from.\n    <\/p>\n\n    <!-- V\u00eda directa visible. Mucha gente en B2B no rellena formularios;\n         si no ven un email, se van sin escribir. -->\n    <div class=\"tb-ct-direct\">\n      <p class=\"tb-ct-direct-k\">Or skip the form<\/p>\n      <a href=\"mailto:info@tobolist.com\">info@tobolist.com<\/a>\n      <a href=\"https:\/\/www.linkedin.com\/company\/tobolist\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn <i>\u2197<\/i><\/a>\n    <\/div>\n  <\/header>\n\n\n  <!-- ============================================================\n       02 \u00b7 REPARTO: LO QUE SE LEE \/ LO QUE SE RELLENA\n       ============================================================ -->\n  <section class=\"tb-sec\">\n    <div class=\"tb-ct-split\">\n\n      <!-- Columna izquierda ------------------------------------- -->\n      <div>\n        <div class=\"tb-ct-blk\">\n          <p class=\"tb-ct-blk-k\">What helps<\/p>\n          <h2 class=\"tb-ct-blk-h\">Four things that make the first reply useful.<\/h2>\n          <ul class=\"tb-ct-list\">\n            <li><strong>Where the data lives now.<\/strong> ERP, CRM, spreadsheets, a database somebody built in 2014 \u2014 whatever it is.<\/li>\n            <li><strong>Who is waiting for it.<\/strong> Finance, operations, the board, a customer. It changes the answer more than the technology does.<\/li>\n            <li><strong>What breaks.<\/strong> Late numbers, wrong numbers, numbers two departments disagree about, or a process somebody does by hand every month.<\/li>\n            <li><strong>Any deadline that&#8217;s real.<\/strong> A close, an audit, a migration, a contract. If there isn&#8217;t one, say that too.<\/li>\n          <\/ul>\n        <\/div>\n\n        <div class=\"tb-ct-blk\">\n          <p class=\"tb-ct-blk-k\">What happens next<\/p>\n          <h2 class=\"tb-ct-blk-h\">Three steps, and a person at every one.<\/h2>\n          <ul class=\"tb-ct-steps\">\n            <li><strong>One of us reads it.<\/strong> Not a chatbot, not an assistant. There are two of us, so it is one of two people.<\/li>\n            <li><strong>You get a written answer<\/strong> saying what we think the problem actually is \u2014 architecture, pipelines or reporting \u2014 and whether it&#8217;s something we can help with.<\/li>\n            <li><strong>If it&#8217;s worth a conversation<\/strong>, we propose a call. If it isn&#8217;t, we say so and point you at what we&#8217;d do instead. That answer is free either way.<\/li>\n          <\/ul>\n        <\/div>\n\n        <div class=\"tb-ct-blk\">\n          <p class=\"tb-ct-blk-k\">What we won&#8217;t do<\/p>\n          <h2 class=\"tb-ct-blk-h\">Three things this form is not.<\/h2>\n          <ul class=\"tb-ct-list\">\n            <li><strong>It&#8217;s not a newsletter sign-up.<\/strong> We don&#8217;t have one. Writing to us doesn&#8217;t put you on any list.<\/li>\n            <li><strong>We don&#8217;t share or sell your data.<\/strong> What you send is used to answer you and nothing else.<\/li>\n            <li><strong>We won&#8217;t chase you.<\/strong> One reply. If you don&#8217;t come back, that&#8217;s a complete and reasonable answer.<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n\n      <!-- Columna derecha: el panel ------------------------------ -->\n      <div class=\"tb-ct-panel\">\n        <p class=\"tb-ct-panel-k\">The form<\/p>\n        <h2 class=\"tb-ct-panel-h\">Tell us what isn&#8217;t working.<\/h2>\n        <p class=\"tb-ct-panel-d\">\n          Only the first two fields and the message are required. Everything else just\n          saves us a round trip.\n        <\/p>\n\n        <!-- ========================================================\n             AQU\u00cd VA EL SHORTCODE DEL FORMULARIO\n             ========================================================\n             Sustituye la l\u00ednea de abajo por el shortcode que te d\u00e9 el\n             plugin. Con WPForms tiene esta pinta:\n\n                 [wpforms id=\"123\"]\n\n             El div .tb-ct-form TIENE QUE QUEDARSE: es lo que estila el\n             formulario. 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favor, activa JavaScript en tu navegador para completar este formulario.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-416-field_3-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-416-field_3\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-416-field_3\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][3]\" aria-errormessage=\"wpforms-416-field_3-error\" required><\/div><div id=\"wpforms-416-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-416-field_2\">Work Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-416-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" spellcheck=\"false\" aria-errormessage=\"wpforms-416-field_2-error\" required><\/div><div id=\"wpforms-416-field_4-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-416-field_4\">Company<\/label><input type=\"text\" id=\"wpforms-416-field_4\" class=\"wpforms-field-medium\" name=\"wpforms[fields][4]\" aria-errormessage=\"wpforms-416-field_4-error\" ><\/div><div id=\"wpforms-416-field_5-container\" class=\"wpforms-field wpforms-field-select wpforms-field-select-style-classic\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-416-field_5\">What&#039;s the situation?<\/label><select id=\"wpforms-416-field_5\" class=\"wpforms-field-medium\" name=\"wpforms[fields][5]\"><option value=\"Architecture \u2014 what platform we actually need\" >Architecture \u2014 what platform we actually need<\/option><option value=\"Pipelines and integration \u2014 getting data where it has to go\" >Pipelines and integration \u2014 getting data where it has to go<\/option><option value=\"Reporting and dashboards \u2014 numbers people can trust\" >Reporting and dashboards \u2014 numbers people can trust<\/option><option value=\"Not sure yet, that&#039;s part of the problem\" >Not sure yet, that&#039;s part of the problem<\/option><\/select><\/div><div id=\"wpforms-416-field_6-container\" class=\"wpforms-field wpforms-field-payment-multiple\" data-field-id=\"6\"><fieldset><legend class=\"wpforms-field-label\">Already in play<\/legend><ul id=\"wpforms-416-field_6\"><li class=\"choice-1\"><input type=\"radio\" id=\"wpforms-416-field_6_1\" class=\"wpforms-payment-price\" data-amount=\"0.00\" name=\"wpforms[fields][6]\" value=\"1\" aria-errormessage=\"wpforms-416-field_6_1-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-416-field_6_1\">Microsoft Azure<\/label><\/li><li class=\"choice-2\"><input type=\"radio\" id=\"wpforms-416-field_6_2\" class=\"wpforms-payment-price\" data-amount=\"0.00\" name=\"wpforms[fields][6]\" value=\"2\" aria-errormessage=\"wpforms-416-field_6_2-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-416-field_6_2\">Amazon Web Services<\/label><\/li><li class=\"choice-3\"><input type=\"radio\" id=\"wpforms-416-field_6_3\" class=\"wpforms-payment-price\" data-amount=\"0.00\" name=\"wpforms[fields][6]\" value=\"3\" aria-errormessage=\"wpforms-416-field_6_3-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-416-field_6_3\">Google Cloud<\/label><\/li><li class=\"choice-5\"><input type=\"radio\" id=\"wpforms-416-field_6_5\" class=\"wpforms-payment-price\" data-amount=\"0.00\" name=\"wpforms[fields][6]\" value=\"5\" aria-errormessage=\"wpforms-416-field_6_5-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-416-field_6_5\">Databricks<\/label><\/li><li class=\"choice-10\"><input type=\"radio\" id=\"wpforms-416-field_6_10\" class=\"wpforms-payment-price\" data-amount=\"0.00\" name=\"wpforms[fields][6]\" 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Full details in our\n          <a href=\"\/politica-de-privacidad\/\">Privacy Policy<\/a>.\n        <\/p>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- ============================================================\n       03 \u00b7 CIERRE \"MIENTRAS TANTO\"\n       Esta p\u00e1gina NO lleva CTA final. La p\u00e1gina entera ya es la\n       llamada a la acci\u00f3n; rematarla con otro bot\u00f3n ser\u00eda insistir.\n       En su lugar, tres salidas para quien a\u00fan no quiere escribir.\n       ============================================================ -->\n  <section class=\"tb-ct-end\">\n    <p class=\"tb-ct-end-k\">Not ready to write yet<\/p>\n    <ul class=\"tb-ct-end-l\">\n      <li>\n        <a href=\"\/insights\/\">\n          <p class=\"tb-ct-end-t\">The data glossary<\/p>\n          <p class=\"tb-ct-end-d\">29 terms explained for the person approving the project, not building it.<\/p>\n          <span class=\"tb-ct-end-a\">Read it &#8594;<\/span>\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"\/cases\/\">\n          <p class=\"tb-ct-end-t\">The work<\/p>\n          <p class=\"tb-ct-end-d\">Five real projects: what the situation was and what we built.<\/p>\n          <span class=\"tb-ct-end-a\">See the cases &#8594;<\/span>\n        <\/a>\n      <\/li>\n      <li>\n        <a href=\"\/services\/\">\n          <p class=\"tb-ct-end-t\">How we&#8217;re brought in<\/p>\n          <p class=\"tb-ct-end-d\">Architecture, engineering and reporting &#8212; and what each one costs.<\/p>\n          <span class=\"tb-ct-end-a\">See services &#8594;<\/span>\n        <\/a>\n      <\/li>\n    <\/ul>\n  <\/section>\n\n<\/div>\n\n\n<!-- =====================================================================\n     JSON-LD \u00b7 ContactPage + Organization con contactPoint\n     ---------------------------------------------------------------------\n     Rank Math \u2192 Schema \u2192 None en esta p\u00e1gina.\n     El nodo Organization repite el mismo @id que \/about\/ y la home, as\u00ed\n     que los tres se funden en una sola entidad. 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One of the two of us reads it and answers in writing, including whether you need us at all.\",\n      \"inLanguage\": \"en\",\n      \"mainEntity\": { \"@id\": \"https:\/\/tobolist.com\/#organization\" }\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Services Work Insights About Contact Contact Send us the problem, not the polished version. You don&#8217;t need a specification, a budget or a decision made. The spreadsheet everyone patches by hand, the pipeline that fails at six in the morning, the report nobody trusts \u2014 that&#8217;s enough to start from. Or skip the form info@tobolist.com &#8230; <a title=\"Contacto\" class=\"read-more\" href=\"https:\/\/tobolist.com\/es\/contact\/\" aria-label=\"Leer m\u00e1s sobre Contact\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-419","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/pages\/419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/comments?post=419"}],"version-history":[{"count":2,"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/pages\/419\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/pages\/419\/revisions\/422"}],"wp:attachment":[{"href":"https:\/\/tobolist.com\/es\/wp-json\/wp\/v2\/media?parent=419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}